Branding, UX/UI
and Product
Let’s talk

Design brands that want to move

Hi, I'm Luis, a designer specialized in brands and digital products. I work with you to understand where you want to take your business and turn that direction into brands, experiences and products that connect with people.

I connect the conceptual with the practical.

The worldofideasinourproductsfor everydaylife

That's why I get involved from the first questions through implementation: I help define what is worth building, design possible solutions, validate decisions and support development so the idea becomes something concrete and useful.

I design the path to close the gap between your business and your audience.

  • Strategic brandingI research the business, its context and its audience to define where your brand is going and why they should choose it.
  • IdentityI turn that strategy into a visual language that makes your brand recognizable and consistent at every touchpoint.
  • UX ResearchI research what people need, how they behave and what they expect, to design experiences that make sense to them.
  • Design SystemsI create shared components and rules that keep the product coherent and let it evolve alongside the development team.
  • Digital productsI define, prototype and plan digital solutions, from the first ideas to their implementation.
  • Web developmentI design and coordinate websites that communicate your brand's value, generate opportunities and help sell.
  • AI WorkflowI design AI workflows for complex developments. AI executes; I decide and supervise the result.
  • Agile product managementI organize the backlog, prioritize requirements and plan deliveries to move forward iteratively alongside the team.

Let's build in the same direction.

I combine people-centered design with agile methods to define problems, order priorities and coordinate deliveries alongside multidisciplinary teams. I am interested in connecting what the business needs, what people expect and what teams can build. Because a good idea needs more than design: it needs direction, collaboration and well-founded decisions.

Luis VicencioBrand & Product Designer.

Proyectos

Your next project starts here.

Every project starts from a different need. We can work on your brand, your web presence or a digital product, depending on what you have in hand and what you need to solve.

Let’s talk

Let’s talk about your project!

Tell me what stage your brand or product is at, and I will reply with a proposal for scope, timelines and budget.

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Frequently asked questions.

When is it time to work on my brand?

When your business is born, when it grows, when you are compared only on price, when your direction changes or when people do not quite know what you do. If you see yourself in any of these, it is a good time.

Can I start with visual identity only?

Yes. Many brands start with identity and add strategy as the business grows, like Fuchi Chao.

What is a Brand Compass?

A tool to define your brand’s purpose, differentiator, personality and promise. It is the north that guides everything else.

How much does it cost?

It depends on level and scope. After a first conversation I send you a proposal with scope, timelines and a fixed value.

How long does it take?

A visual identity or a corporate site usually takes four to eight weeks, depending on content and review rounds. A strategic branding project takes longer, depending on its scope; we define it in the proposal.

Do you work with other creators?

Yes. When the project calls for it, I bring in photographers, filmmakers or designers and coordinate the work.

What does an external Product Owner do?

They represent your business in front of the tech team: they define what gets built and in what order, and check that every delivery meets expectations, without you having to hire someone full time.

Do you work with my development team?

Yes. I integrate with your team or your client’s team, as I did when coordinating an AI cell inside a Bytequest client’s team.

Do you code?

I design and build functional prototypes with AI-assisted development to validate ideas fast. Production development is done by your team.

Do you have experience with AI?

Yes: I have led products with multi-agent assistants, automatic call analysis, AI summaries and automations. I also work with spec-driven development: I write clear specifications so your team and AI tools build exactly what was agreed.

Do you sign confidentiality agreements?

Yes. That is why some cases are shown without the client’s name.