Luis Vicencio
Designer and Product Owner
I am Luis, a designer and consultant in brand strategy and digital products. For more than 7 years I have worked with businesses, teams and organizations to turn ideas and needs into brands, experiences and digital solutions.
My experience can be understood as an evolution in three stages:
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2017 – 2022
Design, identity and digital experiences
Brand building, visual communication, UX/UI and web solutions.
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2022 – 2025
Strategy, business and solution design
Research, consulting, strategic branding, communication, experiences and project leadership.
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2025 – 2026
Product management and technological innovation
Discovery, planning, user stories, prioritization, AI, technical coordination and QA.
My work combines different disciplines. I started by developing brands and digital experiences, and over time I incorporated research, business strategy and product management. This path has allowed me to take part in projects from different perspectives: understanding a problem, finding opportunities, defining what is worth building, and working alongside creative and technical teams to bring it to life.
I am especially interested in the point where design meets business and technology. Where a good idea needs direction, a brand needs to find its purpose, or a digital product needs to solve something that truly matters.
I believe in design as a tool to think, connect and build. That is why, rather than applying a formula, I like to understand the context of each project, find the right direction and build solutions that make sense for people and businesses.