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A good tech team is not enough if no one sets the course

These are signs that repeat in digital products: the client asks for one thing, the team delivers another, and no one is clear on what to build first.

Author
Luis Vicencio
Category
Digital product
Four people gathered around a laptop on concrete blocks, between glass panels and a lime green panel.

Does any of this sound familiar?

  • The client asks for one thing and the team delivers another.
  • Requirements arrive vague and development drags on.
  • No one is clear on what to build first, or why.
  • Many AI ideas, but none reaches production.
  • The product works, but it has no identity and people do not get it at first sight.

My job is to be the bridge between your business, your client and your tech team.

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